“Retailers that remain conscious of this determination, while being mindful to address shoppers’ ongoing economic concerns, could earn trust and position themselves strongly,” Handrinos added.
The difference is due to the organizations using different methodologies in their research, including different sets of categories. As one Deloitte official said, “Deloitte’s methodology is to ask people how much they plan to spend in various categories. From there, we determine the spend per child and then multiply that number by enrollment data from the census to calculate market size.”
For K-12 shoppers, spending on tech products will decrease 8 percent, year-over-year. For college students, tech spending is seen increasing by 22 percent, Deloitte indicated. In-store shopping is expected to see a resurgence according to survey respondents, accounting for 49 percent of the overall b-t-s spend, up from 43 percent in 2021.
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