Ohio State University officially wins trademark for the word ‘THE’ from federal government

on Tuesday, gaining trademark protection for a three-letter article that plays an outsized role in school identity.approved OSU’s application for “THE,” namely for use on branded products such as t-shirts and caps that only feature the single word.

“THE has been a rallying cry in the Ohio State community for many years, and Buckeye fans who purchase official Ohio State gear support student scholarships, libraries and other university initiatives,” according to a statement Wednesday by Ben Johnson, OSU’s senior director of media and public relations.

While those three letters might seem small or inconsequential to outsiders, Johnson said “THE” contributes to about $12.5 million in annual sales and much more in emotional capital to Buckeyes students, alumni and fans. “Like other institutions, Ohio State works to protect the university’s brand and trademarks because these assets benefit students and faculty, and support our core academic mission of teaching and research,” Johnson added.

“Ohio State’s trademark and licensing program generates an average of over $12.5 million annually in revenue for the university, which funds student scholarships and university programs.”

Oh dear - TOSU fans were already insufferable enough about the 'THE' 😉🤣

Third and the final part of the statement.

Second part of statement attached.

I write separately because I know this is what nosey people are interested in knowing. My brand under the first right of use protection. I started to the brand everyone knows about twelve or thirteen months before the company did. First part of statement attached.

🙄

Not completely accurate. OSU received a Class 25 designation. They were approved to use 'The' on clothing, namely, T-shirts, baseball caps and hats, etc. They did this after fashion retailer Marc Jacobs had filed an application for the word in 2019. Protecting their banding.

🔥!!! AmberHeard ADMITTING she set JohnnyDepp up over a period of 3 years, using makeup to create bruises. She was only married to JD for 15 months which means she PLOTTED against him BEFORE they were even married! WHY WASN'T THIS SUBMITTED INTO EVIDENCE

2016 TheSun Article claims AmberHeard's “bisexual tendencies” and a close friendship with Cara Delevingne led to the breakdown of her marriage with JohnnyDepp. This is the REAL reason for their divorce. Make the Sun produce the original article!!!

THE- means what ,it was awarded!

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