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Dolce&Gabbana fiasco shows importance, risks of China marketBEIJING (AP) — Don't mess with China and its growing cadre of powerful luxury consumers. Dolce&Gabbana learned that lesson the hard way when it faced a boycott after Chinese expressed outrage over what were seen as culturally insensitive videos promoting a major runway show in Shanghai and subsequent posts of insulting comments in a private Instagram chat. The company blamed hackers for the anti-Chinese insults, but the explanation felt flat to many and the damage was done. The Milan designers canceled the Shanghai runway show, meant as a tribute to China, as their guest list of Asian celebrities quickly joined the protests. Ouch... my feelings! Maybe not racist just ignorant . The VP/Global Director of Marketing role at D&G just opened up fur sure.
Source: AP - 🏆 728. / 51 Read more »
Dolce&Gabbana fiasco shows importance, risks of China marketBEIJING (AP) — Don't mess with China and its growing cadre of powerful luxury consumers. Dolce&Gabbana learned that lesson the hard way when it faced a boycott after Chinese expressed outrage over what were seen as culturally insensitive videos promoting a major runway show in Shanghai and subsequent posts of insulting comments in a private Instagram chat. The company blamed hackers for the anti-Chinese insults, but the explanation felt flat to many and the damage was done. The Milan designers canceled the Shanghai runway show, meant as a tribute to China, as their guest list of Asian celebrities quickly joined the protests. Dead and Gone This is going to affect Dolce & Gabbana’s social reputation score in China.
Source: AP - 🏆 728. / 51 Read more »