Students think more highly of colleges that offer many quality amenities, such as a range of clubs and activities, well-equipped gyms and advising services.Climbing walls, omelete bars, lazy rivers, condo-style dormitories—campus perks are often blamed for the rising cost of four-year, residential college in the United States. For decades, colleges have engaged in an amenities arms race—advertising free laptops and state-of-the-art gyms to woo prospective students.
“Concerns about the rising costs of higher education are real. The impact on families—especially starting out from lower income positions—is real. But broadly, we haven’t yet hit a tipping point,” said David Strauss, a principal at Art & Science Group and co-author of the report.
Yet that concern wasn’t fully reflected in the schools the seniors chose to apply to—or those that represented their top choices. The survey asked students to rate the colleges in their “choice set”—where they had at least a shot at gaining admittance—based on the level of services and amenities they provide: a high level, medium level, or low level.
Average net price—the total students and families pay out of pocket after institutional and federal grants are taken into account—has increased more slowly. At public colleges, the average inflation-adjusted net price rose from $12,760 in 2006 to $14,590 in 2021. At private colleges, net price increased from $27,460 in 2006 to $28,610 in 2021.
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