CU Boulder athletes benefiting from new NCAA name, image and likeness policy

At the start of her student athlete journey with CU Boulder, Jaida Drame could only dream of starting her own business.

“When they came out with NIL, and well now you can do that, now you can make money off of your name and who you are on the field and off the field, you as a student also,” said Drame. For director of athletics at CU Boulder, Rick George, NIL is a positive step for many student athletes. “A student athlete ought to be able to monetize their name, image and likeness, and I think if they do it legally and legitimately, I think it's great. I have some concerns about offering somebody $50,000 as an offensive lineman and it really doesn't have anything to do with their name, image and likeness. That's concerning to us, and I don't think that's sustainable,” said George.

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