Prior to the pandemic, Samantha, 28, worked as an operations and social media manager at a children’s arts centre. Her hours were reduced significantly during the pandemic, giving Samantha time to upgrade her skills. “I had been considering going back to school, but found it hard to leave full-time employment to do so,” she writes. In September, 2020, she began a two-year, full-time public relations diploma, while occasionally working at the arts centre.
We reached out to career coach Peter Caven and Nora Gorman, senior vice-president of marketing and communications at the YMCA of Greater Toronto, to review Samantha’s resume and offer advice for her next steps.Mr. Caven encourages Samantha to think of her resume as a “print ad.” “It creates an impression before a single word is read,” he says. “You want to invite reading, so maximize the white space – do not make it appear dense and challenging to read.
For Samantha’s five-year goal of managing a team, Mr. Caven recommends she look for leadership opportunities where she’s currently working and in her next role. And that doesn’t necessarily mean having direct reports. “She should ensure that she raises her hand when projects arise,” Mr. Caven says. “She should choose smaller, rapidly growing organizations where it is likely that opportunities will arise.”Ms. Gorman says Samantha’s resume is clean and organized.
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