The early scouting process was a collaborative effort between Public School, IMG, and PayPal, which made a $535 million commitment to address income inequality and drive transformative change at the beginning of the pandemic. But Chow and Osborne made the final selection.
As challenging as the pandemic has proven for some established companies, it also seems to have accelerated the emergence of a new generation in fashion. Outside the New York shows last September, there were scores of young people eager to be seen and dressed to guarantee it. By February, that trend had trickled up to the runways.
The Public School duo have been keeping busy with solo projects. Chow is the creative director of the new lifestyle and performance brand launched in January by Tom Brady. And last year Osborne founded the sustainable label, where he only uses deadstock materials to craft pieces inspired by his family’s hometown in Jamaica, hand-me-downs, and ’70s photography.
The MADE festival, which will take place over two days in late June, will include the first Public School runway show since 2017. It’s a 10-year anniversary of a sort, but it’s not about looking back. Rather it’s about looking forward. Part of the show will feature the work of another group of designers who will upcycle deadstock Public School fabrics to fashion new garments. “Understanding the new generation marketplace” is the point for Osborne. “We’re part of the old guard,” he said.
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Source: Guardian news - 🏆 28. / 68 Read more »