Before he launched Ārepa, founder and CEO Angus Brown experienced two life events that influenced his future.After he graduated from the Victoria University of Wellington in New Zealand with a degree in commerce, accounting and finance, Brown got a job with Japanese drinks company Frucor Suntory, maker and distributor of the 'V' energy drink brand in New Zealand.
Brown likes to call his product "brain food" but it would more typically be categorised as a nootropic - any drug, supplement or substance that claims to boost cognitive function and energy. Brown supplies his products to people in all walks of life, from the Google offices in Sydney and Auckland to the set of the new Thor movie , and the locker rooms of the New Zealand All Blacks national rugby team.
The company's mission: to develop a science-backed natural formula that can optimise brain function on a day-to-day basis while reducing the risk of future neuro-disorders. Batchelor markets Kin Euphorics as a substitute for alcoholic beverages. Its nootropic products offer a way to relax, unwind and socialise while also having something that may improve your brain functioning.