ARCS model is an instructional design model aimed at leveraging motivation as a tool for learning. The model has hinged on the premise that learning occurs most effectively when learners are engaged for the entirety of the learning process.
It focuses on strategies that can be used to engage students from start to completion of the learning experience. ARCS stands for Attention, Relevance, Confidence, and Satisfaction which are the four components of the model.At the center of this model is the need to get and hold the learner’s attention either by arousing curiosity, stimulating interest, or raising controversy.
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