We decided to focus our efforts exclusively on our best-fit customers: B2B SaaS. We curated a list of these businesses and researched their pricing and billing strategies. Notion housed a dedicated outbound sales playbook, complete with best practices, templates, and creative ideas.that automatically sourced contact details for qualified prospects at those businesses.
Many SDR teams strive to book meetings, and while that was a top priority for us, we also encouraged prospects to trial our product. This is because many of our buyers prefer to evaluate the capabilities of our product without sales assistance — and ‘being aligned’ with prospects is a core value of our sales culture.
I have a few hypotheses why the program didn’t work as we were hoping it would… though it’s most likely a combination of all of the following: