After $73M win, Sandy Hook families zero in on gun marketing

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The families of nine Sandy Hook Elementary School shooting victims who agreed to a $73 million settlement with gun-maker Remington aren't done. They're shifting their efforts to curbing firearm advertising in the hopes of preventing more mass shootings.

Hockley, a plaintiff in the lawsuit, has been working with other victims’ relatives to stem gun violence through the Sandy Hook Promise organization.

It’s not clear when the families’ lawyers will release the documents. A lawyer for the families, Joshua Koskoff, said the records are being organized for public consumption, a process expected to take weeks. A message seeking comment was left for Remington Firearms, which announced in November that it will establish headquarters in LaGrange, Georgia. A spokesperson for Remington Ammunition owner Vista Outdoor, based in Anoka, Minnesota, said the settlement involved the former Remington Outdoor Co., not Vista Outdoor or Remington Ammunition.

Koskoff said Remington targeted younger, at-risk males in advertising and product placement in violent video games. The lawsuit said the company’s advertising played a role in the school shooting, but did not elaborate. Robert Spitzer, a political science professor at the State University of New York at Cortland and the author of five books on gun policy, said the case will lead gun manufacturers to consider their marketing carefully. Spitzer, a member of both the National Rifle Association and the Brady gun control advocacy group, said his chief goal is to study all sides of the gun debate.

 

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Always the “guns fault!”; right?! I guess the concept of responsibility by the one who does the shooting is difficult to comprehend. It’s quite simple - the dipshit that pulled the trigger is the guilty one. Not all of this other “blame”! It’s not about the money; yeah right.

How much do they have to pay American children that were used to distroy America’ as we knew it, November 06/1996

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There is now a child sized AR- 15 called a JR-15. If that doesn't scare people, I don't know what will.

* Too-Many, Gun-Stores - Create This… .

Lawyers doing lawyer things.

“In 2021, firearms killed nearly 45,000 people in the United States, including more than 1,500 minors…” So are these anti-choice, paranoid, guns’ rights MAGAts forcing unwanted pregnancies just to provide future targets? They don’t seem to actually value life.

Advertisements do not create mass shooters. Mental health is the usual culprit here, especially among young males. Better mental health screening and services would be more effective at reducing the harm/crimes these ill persons commit.

People still buy guns? You realize we print our own now, right?

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