‘Why PwC is involved in youth engagement, cricket intervention’

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Nigeria’s growing population leaves a yawning gap on active engagement of the school age kids, which is currently put at 42.54 percent

Nigeria’s growing population leaves a yawning gap in active engagement of the school-age kids, which is currently put at 42.54 percent of the estimated 214million population.Nigeria’s growing population leaves a yawning gap in active engagement of the school-age kids, which is currently put at 42.54 percent of the estimated 214million population.

The qualifiers for the PWC National U-17 Cricket Championship, holding in the six geo-political zones, will end… today Adeleke disclosed, “The data from the North East should give anyone interested in having active engagement with the youth and Out of School Children some concerns. But working with the team at the NCF, we have been able to penetrate, and we can only scale things up since we have afoot at the door.

Unlike most sports, cricket in Nigeria is one of the sports that made huge leaps during the pandemic and as the lulls wear down, the impact of the development structure is beginning to be thrown up. Adeleke added, “When the Cricket Federation shared their plans, part of what makes it attractive to work with them is the fact that they have a presence in all the places we have an interest in and they share data on active engagement with us.”

He said the interest of his firm, PwC, is re-imagining the future for the school kids and helping them leverage the opportunities that are being created through their engagement with the sport. “We usually get the winning teams from each of the regions to bond and produce a regional team for the national finals. Meaning, all the teams in the region would have a say in what is best for the regional team that would be put together for the national finals, usually the team has at least a player from each state of the region.

 

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