TOKYO, Feb 5 ― The famous Japanese kitten who was responsible for us learning the Japanese word “kawaii” for describing her, is set for a new digital path that should boost her revival. Keep your eyes peeled because Hello Kitty is getting ready to land in the metaverse and have her face on NFTs.
She's 48 years old. She sports a little red bow above her ear. And she is the most famous Japanese cat on the planet. Love her or hate her, everyone knows Hello Kitty. If you haven't heard or seen much about her lately , you should know that she's about to make a major comeback on our screens.
The goal is to make the company's cute, ultra-popular kitten a star of the virtual world. CEO Tomokuni Tsuji intends to send Hello Kitty into the metaverse and create NFTs featuring her image. Sanrio already has some experience with this parallel world as last December the Japanese brand organized a virtual music festival in its Tokyo amusement park. The company is thinking big, with a plan to translate its growth goals into hours of time spent by fans with the brand's characters.
Just because Hello Kitty didn't figure on your little cousins' Christmas wishlist in some form over the last holidays, it doesn't mean that the Japanese kitten has disappeared from the radar. Hello Kitty remains an icon in the daily life of many Asian populations. According to figures published by Statista last November, she is the second most valuable media franchise in the world, worth 84.5 billion dollars, just behind Pokémon and far ahead of Mickey .
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