BTS was the most discussed K-pop group on Twitter in 2021, ahead of Blackpink.
Asian culture has become a genuine pop culture phenomenon, and now it's having an impact on university courses. BTS, "Parasite" and of course the series of the year "Squid Game"... K-pop and J-pop are contributing to increased interest in learning Korean and Japanese. It's a phenomenon that is having direct consequences on language studies.and J-pop are clearly having an impact on societal trends.
According to Sarah Keith, a researcher in Korean pop culture at Macquarie University in Australia, it's a mix of Korean themes and Hollywood themes that attracts Westerners: "For example in Squid Game, the dramatic pacing and arc of the show are intelligible to viewers worldwide, but at the same time it engages with specifically Korean themes which are totally new to foreign audiences," she outlined.