n the summer of 2020, the London-based psychotherapist Zoë Aston hit the headlines with a scream-therapy campaign she had devised for the Icelandic tourism board. On a website called, visitors were invited to record a scream which would then be blasted out for you in the vast, frozen wilderness. “And when you’re ready,” the blurb ran, “come let it out for real. You’ll feel better, we promise.” All of which assumes a scream-readiness with which I am patently unfamiliar.
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