. Crafted by Jónsi – the brand’s ‘nose’ - each fragrance has complex but familiar references that stem from his favourite memories, from freshly cut grass to stolen rhubarb, and some more uniquely Icelandic ones, like burning telegraph poles and salted liquorice. It’s these unique smells and exceptional attention to detail that make the process of finding your fragrance and wearing it truly special.
Almost everything you see in the store is for sale, from the art on the walls, to the music you hear - nothing is there just to fill a space. To start your Fischersund experience, I recommend theira deep mix of smokey tobacco, black pepper and anise seed combined with Icelandic sitka spruce. The fragrance is powerful, but familiar, and lingers at the perfect pace throughout the day.
In my opinion, the best way to experience Fischersund’s story and their products is in-person at their store on Fischersund 3, but if you can’t make it to Reykjavik just yet, you can shop all their products online where they offer worldwide shipping. Make sure to keep an eye out for their seasonal exclusives, including their