Carpenter learns his craft online

He is also a third-year bachelor of computer information systems student at the University of the Free State.

“I realised how much more convenient having a foldable laptop table would be. The birth of ThaPlanka started there,” he says. After realising that making laptop stands and other products could be turned into a business, Shinners watched woodwork tutorials on YouTube. In August 2020, he started taking orders for desks. His product range also includes coffee tables and cup holders.

When he started, Shinners used the penetration pricing strategy to attract customers – initially selling his products at a lower price. After establishing his customer base he increased his prices to match his products’ value.

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