Thanks to a 50% stake in skincare line Meaningful Beauty, Crawford is one of America’s 100 wealthiest self-made women.ong before influencers like Kylie Jenner and Jeffree Star were slapping their names on cosmetic and skincare lines in an effort to monetize their social media followings, there was Cindy Crawford.
But those contracts could end at any time: In 2000, Revlon parted ways with the then 34-year-old Crawford. At the time, it was reported that the brand wanted a younger model to attract younger clientele, though Crawford has since disputed this. By starting her own line, and one centered around anti-aging products that she would never be “too old” to market, Crawford could control her career.. “I wanted to have skin in the game—no pun intended. I loved knowing that in success, I would benefit.
“Twenty years ago, that was not exactly aspirational,” says Greg Renker, cofounder of Guthy Renker. “She took a risk.” “When we began to make a shift in our presentation to emphasize the experience and wisdom and know-how of the doctor, the consumer put more faith and trust in our product,” says Renker
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