PARIS – Chinese influencers are key to foreign brands seeking to gain market share in the country as it grows to become the world’s largest beauty market, Launchmetrics said in a report that ranked the 10 most influential figures in the field.
“China is on its way to become the largest beauty market by 2023, and so brands are aiming to capitalize on the growing industry and their key supporters, Chinese beauty influencers,” Launchmetrics said in a statement. Babe placed second, with an MIV of $2.3 million and an MIV per placement figure of $44,000. Brands she’s worked with include Lancôme, Charlotte Tilbury, YSL and Chanel. One post she created to promote Estée Lauder products for RED garnered $45,500 in MIV.
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