And it seems his time in high school also taught Atwater how to fuck around in politics, most notably in a campaign he mounted to elect a friend as class president. Again, via theThe first presidential campaign that Atwater managed was a bid to get a friend of his elected as student-body president—against the friend’s wishes. He created a list of false accomplishments and devised a fake rating system that ranked his friend first.
The campaign took a darker turn when Atwater’s sidekicks stomped on the bare feet of a hippie-like student until his feet bled profusely. Afterward, the group threatened to do the same to younger students unless they voted for Atwater’s candidate. Atwater recalls that he privately revelled in the tactics, and was proud that he could participate in “intimidating” his fellow-students.
But publicly he feigned concern, or, as he writes, “I was acting like Eddie Haskell saying, ‘My gosh young people, you could be next.’ ” His candidate won an upset victory, but the school declared it void owing to a technicality. “I learned a lot,” he writes. “I learned how to organize . . . and I learned how to polarize.”According to his memoir, Atwater saw himself as a bit of a trickster. “Every damn day, I’d screw people up. And that’s fun and funny.