The Teaching Co. Wants Bigger Bite of Streaming With Rebranded ‘Wondrium’ Service

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The Teaching Co. — founded in 1990, well before Netflix or YouTube were a twinkle in anyone’s eye — has sold audio and video learning classes for decades. Now, as media companies …

, MagellanTV and Craftsy for documentary and independent films, docuseries and other content. Those partners will provide an additional 1,000 hours of instructional and nonfiction content for the ad-free, subscription VOD service.

Sujik, who identified MasterClass and John Hendricks’ CuriosityStream as competitors, said Wondrium will include a total of about 7,500 hours of content, up from 6,500 for Great Courses Plus currently. The titles included in The Great Courses Plus will remain available to Wondrium members, along with content from existing partners A&E, Scientific American, National Geographic, Smithsonian, and the Culinary Institute of America. In addition to the SVOD service, Great Courses titles are available to purchase digitally a la carte.

 

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