PARIS: Cookies are currently used to track users on the web and to target them with advertisements that correspond to their presumed preferences.
For several years, their use has already been limited by Firefox and Safari and their disappearance is now planned for 2022. The new experimental feature, which is now being tested on Google’s Chrome web browser, analyzes users’ browsing histories from the previous week before assigning them to a group of other people with similar profiles called a cohort.
According to the giant of Mountain View, the new system will be based on interests rather than identity, which will effectively protect users from aggressive and discriminatory campaigns and better protect their privacy. It is more of a political move by Google, which enables them to say ‘we will no longer keep tabs on you individually.'”Google is currently testing its system in secret on a cross-section of Chrome users from around the world.