Every 23rd April in most places around the world, World Book Day is celebrated to promote the benefits of reading books, publishing and copyright. It was created by the United Nations Educational Scientific and Cultural Organization in 1995 as a worldwide celebration of reading and books. Over the years, World Book Day has been symbolic to advocating a culture of reading for pleasure, offering every child and young person the opportunity to have a book of their own.
In the area of literacy, Bridge pupils in Lagos are demonstrating higher attainment than their peers in other comparable private schools and public schools and this is corroborated in an independent study report by DFID. According to Odigboh, “Bridge pupils are provided with resources and textbooks to help them improve literacy among other skills such as problem-solving, creative and critical thinking as well as social awareness.” Bridge offers an electronic reading programme, in which pupils spend time working and reading books on a computer tablet per lesson in the classroom.