J&J vaccine 'pause' latest messaging challenge for officials

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The “pause” of Johnson & Johnson's COVID-19 vaccine was the latest crisis-messaging challenge for officials during the pandemic. It was a precautionary measure as government advisers investigated rare but unusual cases of blood clots.

By promptly notifying the public that they were investigating clots, officials were following a fundamental rule in the crisis playbook: transparency, even when the answers aren’t yet clear.

Trying to appear confident when uncertain -- which leaders are often taught to do -- can backfire in a public health crisis, a CDC guide notes. In addition to building trust, being up front about the unknowns leaves room for officials to change their guidance as new information emerges. Quickly stating what isn’t yet known and why has another benefit: blunting the potential for misinformation to spread. Otherwise, people may start filling in the blanks themselves, the CDC guide says.Still, leaders might be reluctant to acknowledge uncertainty, especially since people crave clear answers and reassurance in stressful and unfamiliar situations.

 

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Some of us are waiting for J&J on advice of doctors due to underlying health issues that a reaction to two-shot vaccine could complicate. Willing to take that teeny risk of clot in order to safely weather immunization with J&J.

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It was the right thing to do. If it worried you, get an mRNA shot. Plenty available!

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Yes. We know. Time to get it back online. COVIDEmergency2021

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