, for instance, features a welcome video showcasing the campus’ stately brick buildings, sports events and testimonies about Bruin life from diverse students in labs, classrooms and theaters — with some strolling in shorts under sunny skies.
She wants to stay and work in California after graduation, so building a network here made more sense, she said. UCLA won. It’s far enough from her Bay Area home to give her some independence, she said, and she liked the welcoming vibe and the rave reviews about campus food. Such comparative shopping by students can be nerve-racking for college admission officers, since their predictions of how many will accept their offers carry potentially major financial ramifications. At USC, Brennan said, underpredicting the yield rate this year even by 2% could leave the campus short 200 students, “and that’s a full dormitory.”“Everybody’s worried about enrollments — everybody,” Brennan said. “The primary fear is that not enough people will come.
Just as applicants pitched their high grades, rigorous course loads and extracurricular achievements and poured out heartfelt essays, colleges are now in sales mode.