In 2014, Sophia Amoruso, the CEO of a multi-million-dollar femme fashion empire, thought it would be a brilliant idea to put a spin on the concept of feminism. Her version of feminism aimed to inspire others to be like her: a successful woman., which glorified her hard work and persistence. In the book, she argued that the pursuit of professional success was the bigger, better form of feminist activism.
With their glossy hair, plump lips, and custom couture, it is hard not to be dazzled by girl bosses. However, this image they portray rejects all the non-dazzling parts of being a woman, and repudiates all the struggles women have gone through for so long. That is not feminism. So I'm sorry to break it to you, but girl boss culture is a marketing strategy. It sells a lifestyle, an image. Please don't buy into it.