Hogg’s goal is simple: to clown the fuck out of Lindell, who is so convinced that former President Trump actually won the election that he bought 12 hours of airtime on One America News to air a documentary about how the election was stolen.
Whether Lindell is aware that any of this is even happening is unclear, but he’s pretty much fucked even if Hogg’s pillow venture turns out to be a flop. Several businesses, like Kohls, Bed, Bath, and Beyond, and BJ’s haveTime will tell what will make of this weird moment in the culture, but all I can say is this: I
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