No 10 pulls 'sexist' Covid ad showing all chores done by women

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Lone man on withdrawn social media image lounges on sofa, while females clean, iron and home-school

The poster seen on Twitter. It was pulled after complaints over its apparently sexist depiction of women.The poster seen on Twitter. It was pulled after complaints over its apparently sexist depiction of women.Last modified on Fri 29 Jan 2021 05.35 GMT

 

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And while we’re at it, can we stop using those faceless character illustrations?

Why is it sexist? These are obviously trans people being represented. The Guardian is obviously bigoted.

Maybe the advertisement demonstrates the large proportion of single family homes, where the Woman has to take sole responsibility, because the father of the child has buggered off elsewhere and pays no child support!

As it should be.

Nothing sexist here. Most women do most of this work, are you demeaning them for doing so?

Accuracy has no place in ads!!! justjoking

Photos that shatter misconceptions about Iran

'sexist' = 'descriptive' ?

The forgotten. What about us male carers?

Bigoted Guardian assumes gender based on clothing choices

she said the people who produced this are dinosaurs

So while women where doing house chores, men were actually cleaning the car, doing the garden and painting the fence. Glad to know that from now on, all this will be reversed: it's cold outside!

Yes why didn’t you put a man with a breast by the iron board and one with a broom too so we slowly adapt to new reality and start having men cleaners... in the meantime hysterical women would become CEOs and pilots.

Yes why didn’t you put a man with a breast by the iron board and one with a broom too so we slowly adapt to new reality and start having men cleaners... in the meantime historical women would become CEOs and pilots.

Games up guardian. The people are no longer distracted by this identity crap. You and your corporate paymasters death spiral has just begun. HoldTheLine

fakenews - 'Sexist' means a few feminists who spend too long on the internet complained. ~ The real women are doing the housework, building & looking after their families - They don't have time for this nonsense.

Hahaha

Isn't this just the statues debate coming from the opposite angle?

Does this really, truly, genuinely matter in the context of a massive public health crisis. Does anyone actually care about cartoon characters on a poster

I’m surprised Carrie passed it. Perhaps she was preoccupied with household chores at the time.

Did you just assume their gender? For shame!

Maybe it's celebrating all of the work women do to keep society afloat.

How are things with the capitol now?

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