Instead of waiting until stores are crowded in mid-December, shopping early allows customers to be more socially distant and safe. Logistical problems of large, last-minute crowds can also be frustrating and expensive for retailers, who are encouraging shoppers to start early. Spreading out holiday spending also lessens the impact on shoppers’ wallets, many of which are already strained this year.
But an extra-long holiday shopping season also brings the risk of burnout for brands and consumers, so stores will need to proactively reinvigorate customers with new deals and communication. Instead of in-store doorbusters, the 2020 holiday shopping season will feature predominately online shopping. Many areas still have COVID-19 restrictions in place that limit the capacity and hours of stores, and the impending flu season and cold weather could lead to an increase in cases.
Great Insight! Shopping habits will be so different this year Wrote a little piece on consumer behaviour, check it out to learn more:
Best way to shop for the holidays is online. No fuss, no bother. Not having to drive anywhere, finding a parking place, putting up with rude people, etc. Online shopping is 24/7 and one can do it while wearing PJs. Online shopping can't be beat.
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