on Wednesday called Biden Beauty—yes it is named after Joe Biden but no it’s not coming from his campaign. Despite labeling itself as a beauty brand and being represented by a beauty PR company, Biden Beauty sells but a single beauty product: the Biden Beat, which is a blue makeup sponge priced at
$20.20, clever. Other merch on BB’s page includes a hoodie, a tote, and some pins and stickers all devoted to “Joe Biden’s natural beauty” but not items that will do anything for the wearer’s beauty. It’s unclear whether this is a cosmic joke, a makeup school final project gone wrong, or something sponsored by Ellen . It also is very confusing why Joe Biden, who is an average-looking man at best, inspired this product, but it’s 2020 and we deserve all the weird shit that’s happening to us.
So what does a makeup sponge have to do with Joe Biden or the election? Absolutely nothing! Despite Biden Beauty’s assertion that “beauty has always been political” what it comes down to is BB is relying on all of the bored Gen Z makeup artists sitting at home to put on some blue eyeshadow and encourage their friends to vote. It is truly that simple. It’s an influencing tool for beauty influencers who think a “vote lewk” will sway the election. Sure, yeah, let’s try whatever.
Not waiting for Biden Booty