Colonial power was always about a system of domination and intimidation. Colonisers considered themselves the ideal leaders over their subjects. For example, to fulfil their business agenda, the British, Portuguese, Dutch and Spanish colonists administered the Southeast Asian colonies through their system of colonial capitalism. The aspect of domination included their control of and access to capital, and their domination over trade, industry and production around a semi-free labour.
Ranking universities has become a commercial game of mind manipulation. It has successfully streamlined a global consciousness about education. It has successfully created a conceptual confusion between quantity and quality, through its benchmarking of “standards”. Universities around the world are focused on how to achieve better scores, creating another industry around consultancy. Ranking agencies, such as QS and THE, organise prestigious events which are a lucrative mix of business opportunities to customise ranking formats, conferences, consultancy and workshops for world-class wannabes.
Academic freedom is really a myth; it does not actually exist. No academic attached to a higher education institution anywhere in the world is truly free if that university participates religiously in the ranking exercise. It is chained to the capitalist yoke of exploitation and profit mongering, which influences our scholarly output. The false consciousness of universal benchmarking is a form of colonial conditioning.
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