This Convention Was an Eight-Hour-Long Infomercial—And a Pretty Good One

  • 📰 politico
  • ⏱ Reading Time:
  • 41 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 59%

Education Education Headlines News

Education Education Latest News,Education Education Headlines

Seriously. Here's how the DNC borrowed the techniques of old-school cable ads—and added a twist

In ordinary years, a political convention is a loosely made for television event: a mix of political rally and insiders’ party, filtered through chattering TV anchors and breathless commentators. The pandemic turned this year’s socially distanced Democratic National Convention into nothinga TV show. It channels a range of genres, from reality shows to daytime talk to the earnest public-television telethon.

The Ronco formula, it turns out, maps fairly directly to the Democrats’ convention messaging. There’s the problem: Donald Trump, agent of chaos. The product that solves the problem: Biden, a decent, caring guy. The urgent deal, voiced most concisely by Michelle Obama, who implored viewers to “Vote like your lives depend on it!” The surprise: Heartwarming glimpses of Americana that you wouldn’t get from a generic campaign backdrop, projected behind a podium. An American-flag dishtowel in U.S.

The tone has also been less relentlessly positive than the standard infomercial—a nod to the need to acknowledge troubled times. The Zoom-call nature of the proceedings can feel like a sad reminder of how many people have marked birthdays, holidays and funerals with digital approximations of togetherness.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

And is everyone knows that saw those info commercials they sucked that's why they were on late at night

It sucked and I am not even republican and I am able to say it.

I appreciate the lack of the never ending clapping.

It’s supposed to be!!

Loved every minute.

I liked it - much better than the hooping and hollering of times past.

It was a 8hr cringe fest

The final night hasn’t started.....

Are you delusional?

Calling it Infomercial is an insult to the injury, there is a sincere messaging and earnestness in the delivery! While Politico doesn't mean bad, should be careful with wording!

Pretty good at getting Trump re-elected.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 381. in EDUCATİON

Education Education Latest News, Education Education Headlines