, you’ve definitely seen her millennial-pink lip masks plastered over the mouths of some of the world’s most beautiful people. As the woman behind those viral masks , the brains behind the brand that isis more than just the face of the mega-company. Kristen is truly a hands-on, philanthropic, creative force to be reckoned with.
KNC Beauty is simply one of those brands you just can’t help but admire. The label quickly became an industry game-changer, providing a fun, effective, and honestly just super cute way to hydrate and plump your lips. After discovering a new world of lip-care inside department store Don Quixote on a trip to Tokyo, the idea for KNC Beauty was born and coincidentally filled a niche in the lip market that was lagging: the first all-natural, collagen-infused lip mask.
As pop-up shops become increasingly more popular and have been known to create an experience of the brand as a whole, KNC was already one step ahead of the game when launching a one-of-a-kind shop at the first-ever ComplexCon. “That was my small scale interpretation of [KNC Beauty], which is nice because I can have a 20 by 20 booth and really bring my vision to life. People can come and meet me and learn about the brand. I see a huge boost in support.
With the ever-changing consumer mind, KNC recognizes the demand from all over the world, she continues, “I feel like now consumers are becoming more educated on the subject and they’re kind of demanding that. Once the customer demands that, you have to give it to them.” As the saying goes, the customer is king.