to promote handwashing habits, education and product donations. The Procter & Gamble brand, Safeguard, announced a hygiene education and product donation initiative to help reach the estimated 48 million kids under the age of 12 that are reentering playgrounds, parks, recreational facilities and schools in the U.S. this month.
Partnering with Safeguard to spread awareness about the initiative along with handwashing habits was a no brainer for Mitchell. “It is so important now more than ever to instill healthy handwashing habits into our children’s routines. The truth is many children and even adults do not know how to properly wash their hands.
A national survey among 1,000 parents conducted by Safeguard revealed nearly seven in 10 parents are concerned about their children exposing others in the household to COVID-19 because of poor hand hygiene, while half of parents are so worried about their children’s hygiene and health that they don’t plan to take their kids to parks or recreation facilities after they reopen.