Mission Critical? Scrubs Maker Figs Steps Up Efforts To Spiff Up The Hospital Ward

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Fashion startup Figs has been selling the idea of fashion-forward scrubs for nearly a decade. Then came the coronavirus

, and there are about a dozen companies looking to outfit them, the largest of which is Careismatic, which has sales of $700 million and a 40% share of the scrubs market. Demand for Figs is suddenly surging, though, with orders doubling in March and sales expected to hit $250 million this year, Forbes estimates.

After reaching out to doctors and nurses who were desperate for PPE, Figs doubled down on trying to secure the N95 masks that were so scarce in the U.S. The company reached out to its supply chain around the world and found two factories that could make the protective masks.

While the partners insist that they are not yin-and-yang, Hasson, the more creative of the two, has a tendency to wander through her thoughts. Spear, who was captain of the varsity tennis team at Tufts before working at Citi and attending Harvard Business School, is buttoned up and hyper-focused. During an interview, the pair were prone to squabbling, arguing over who answers which question and how much information to give.

By 2015 they had expanded into jackets, vests, and lab coats—all with the medical professional in mind. They caught the interest of Thomas Tull,, who invested $11 million at first and then another $65 million two years later, becoming the company’s majority owner.

 

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Wow, instant success after 10nyears and a pandemic, they r genius, let’s ask them about the next trend in another 10nyears, maybe they are working on UV protection bathing suits?

Great👌

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