At Guillaume Henry’s Revamped Patou, A Lesson in Joyful Dressing

Model Aurore Franche wears a Patou top , skirt , and earrings. Patou par Le Coq Sportif shoes. All at patou.com. Fashion Editor: Benoit Bethume. Hair, Pawel Solis; makeup, Cécile Paravina. Produced by Vera Massias and Kitten Production; art direction by Lucas Lefler.“I really want to go back to an idea of smiley fashion,” says Guillaume Henry, smiling broadly.

“There’s a proper wardrobe and also a T-shirt line,” Henry explains, insisting that he wants people to feel free to style their Patou pieces their own way—tossing a beat-up denim jacket or a distressed-leather biker into the mix, for example. “For me, Patou is about joy and fun—not trying to be too complicated or too difficult. It’s a friendly wardrobe.

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