As a college athlete herself, Sires’ experience was less than ideal. From being recruited to play tennis, to then leaving the team due to a coaching conflict, she decided to switch sports and play soccer. This experience was the catalyst for her company.
When Sires pivoted from the financial industry to fully embracing the entrepreneurial world she found it most difficult being a young female. While at Morgan Stanley, her supervisor was well respected in the industry and that carried over to her position. As her own boss with a startup, she worked on and still works on developing her own reputation. “When I'm starting my own company, and I'm 23 years old, and I'm saying to somebody who's also started a company, ‘hey, I'm 23.
Develop a network of individuals who have done what you want to do. This network of people will be able to provide the best advice and personal sponsorship.
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